Hi, I’m Brooke Lowman

Your new Head of Marketing (hopefully)

Wanna’ know the secret to being an awesome
Head of Marketing?

We’re powerful creatives that can help you articulate your big picture vision and then break it down into actionable steps that are easy to execute.

Or if you’re more a fan of the “corporate speak” way of saying it…

Over the last 13 years, I have honed my skill set to help companies build their long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs.

Design + Web

Video

Skills

Experience

Education

Contact

Relevant Skills

In addition to my current position as Marketing Director for a Silicon Valley startup, I also operate my own creative branding and digital marketing agency for small to medium sized businesses (SMB).

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Strategize

I’m great at communicating efficiently, with a focus on listening to understand versus listening to respond.

I’m a creative person all around, but my strength lies in my ability to reverse engineer projects to completion. I’m a skilled non-linear thinker and can break down projects into manageable tasks to be completed on time.

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Implement

Creating and teaching companies and individuals to build powerful brands and websites that connect with their audiences is my jam. Making sure every touchpoint is on message is my goal.

I have strong presentation skills for pitches and proposals utilizing powerful digital software like CRM’s, webpages, slideshows, and more.

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Optimize

Since marketing strategies require maintenance and analytics, I’m able to balance professionalism with approachability, relatability, and FUN so everyone feels like their voices are being heard and their goals are being reached.

No one wants to work with/for someone that doesn’t understand them on their own level.

I’ve worked on some pretty cool projects

brand identities developed

websites launched

marketing campaigns built

~$ of annual budget managed

Action + Implementation

The best laid plans mean nothing
if they forever live in a spreadsheet
and never see the light of day.

INDIVIDUALITY + Diversity

No one else can be YOU. The more unique ideas, perspectives, and experiences, the better the result.

approachability + openness

Humans want to feel seen, heard, and understood, whether this is in marketing or inside your own team.

efficiency + profitability

Numbers and analytics are the holy grail of marketing. Focus on identifying gaps and optimizing first.

Ownership + initiative

Be proactive and accountable for your work and leave things better than when you found them.

Values

Here’s what I believe… at this level of employment, everyone that applies is likely capable. Everyone is probably qualified and has great experience and can check the majority of your boxes.

But who we are as a person is what truly sets us apart.

If you feel like these values are in alignment with your organization (because I do), then we’ll probably be a great fit!

See work examples below

Software + Technical Proficiencies
  • HubSpot 92% 92%
  • Wordpress + Divi 95% 95%
  • On-brand copywriting 92% 92%
  • Adobe InDesign 99% 99%
  • Adobe Illustrator 93% 93%
  • Adobe Photoshop 95% 95%
  • Adobe Premiere + AfterEffects 84% 84%
  • Photography 87% 87%
  • Videography 62% 62%

Design + Web

Video

Skills

Experience

Education

Contact

Download a Printable resume

Marketing director

July 2022 – Present (1 yr)

  • Collaborate with C-Suite to develop & implement long- and short-term marketing campaigns across 5 global regions for an early-stage startup.
  • Define, develop, and deliver visual design systems and brand experiences both internally and externally (guidelines, best practices, tools, relationships, etc.).
  • Actively participate in $500k+ budget development, allocating resources to initiatives that move the needle.
  • Lead project management for the marketing team, including cross-functional efforts, and continuously work to refine processes to streamline efficiencies.
Owner + Director of Creative, Brand, and Marketing
(Self-Employed)

Nov 2016 – Present (6 yrs 7 mos)

  • Work with SMBs to design marketing strategies that increase awareness, optimize client acquisition with automation/funnels, and execute a powerful visual presence across all media channels.
  • Design, develop, and execute brand identities and map customer journeys to ensure key touchpoints are in alignment across the entire campaign.
  • Lead and grow a 100% remote team of creative independent contractors.
  • Ongoing coaching for clients to maintain and optimize their systems including:
    • conversion-based messaging
    • sales-generating websites, landing pages, copywriting, emails, etc.
    • video editing and production
    • digital courses creation and membership sites
    • webinars, live and online lead generation, and thought leadership
Senior Branding + Creative Director

May 2013 – Jun 2018 (5 yrs 2 mos)

  • Worked closely with cross-functional teams (engineering, sales, etc.) to maintain a consistent and powerful message across all media platforms.
  • Manage and execute an annual budget of $600k+ for (1) print and digital advertising, (2) industry trade shows, hospitality, and networking events, (3) customer training conferences, and (4) digital marketing expenses.
  • Assisted in hiring, supervising, and coaching our in-house team (3 members) of social media and video production contractors and interns to ensure proper brand representation.
Art Director

Dec 2012 – May 2013 (6 mos)

  • Designed and produced advertising content for TulsaPets magazines including working with account executives to produce effective ad campaigns that achieved the customers’ business goals.
  • Designed content for TulsaPets magazine including editorial layout, advertising design and placement, and print production.
Graphic Designer

May 2012 – May 2013 (1 yr 1 mo)

  • Designed and produced advertising content for TulsaPeople and Intermission magazines including working with account executives to produce effective ad campaigns that achieved the customers’ business goals.
  • Designed content for Intermission magazine including editorial layout, advertising design and placement, and print production.

Design + Web

Video

Skills

Experience

Education

Contact

Bachelor of Science in Business Administration
Marketing Major with Minors in Management & Human Resource Management

2014 – 2016

Associate in Applied Sciences in Graphic Design Technology

2010 – 2012

Portfolio of work

I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”

– Megan Naasz, Allay Accounting

Portfolio of work

I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”

– Megan Naasz, Allay Accounting

Client Example: The Efficient/Creative

$
Logo update (she had an exisiting logo, but we refreshed it)
$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
Note – Kate has made some updates herself to the homepage that do not reflect the original design. Please refer to the graphics (left) for design.
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides

View client website

Client Example: Larkin Life Coaching

$
Logo creation including primary, sub logos, favicons, etc.
$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency.
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides

View client website

Client Example: Whozits and Whatzits

$
Logo update (she had an exisiting logo, but we refreshed it)
$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides

View client website

This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”

– Tammy Scott, The Createry

This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”

– Tammy Scott, The Createry

Client Example: Counted Confections

$
Logo creation including primary, sub logos, favicons, etc.
$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides

View client website

Client Example: New Path Health

$
Logo creation including primary, sub logos, favicons, etc.
$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency.
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides

View client website

Brooke took my vision and created a masterpiece. She has a true talent for capturing my voice then translating it into a unique brand and messaging. She totally nailed it! I’m excited, and extremely proud, to share it with the world!”

– Allison Greco, Continuous Improvement International

Brooke took my vision and created a masterpiece. She has a true talent for capturing my voice then translating it into a unique brand and messaging. She totally nailed it! I’m excited, and extremely proud, to share it with the world!”

– Allison Greco, Continuous Improvement International

Client Example: Karey Kapell

$
Custom WordPress website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency

View client website

Design + Web

Video

Skills

Experience

Education

Contact

Video Production + Editing

These videos were produced, and edited by me at ABB in 2016. These showcase my proficiency level in Adobe Premiere and Adobe After Effects, as well as my ability to produce and direct for the videography process from start to finish.

Wanna’ get in touch?

I want to make sure it’s a perfect fit for everyone, so please don’t hesitate to reach out with any questions! I look forward to hearing back from you. Thanks again for your time!

Email

brookelowman@gmail.com

Phone

(918) 906-3693