Resume + Portfolio 
If you’re looking for a Creative Director at 
who has tons of experience creating and leading teams for both corporate and individual brands for over 10 years, I’m your girl.
Design + Web
Video
Skills
Experience
Education
Contact
Relevant Skills
%
Strategize
I’m great at communicating in an efficient manner, with a focus on listening to understand versus listening to respond.
I’m a creative person all around, but my strength lies in my ability to reverse engineer projects to completion. I’m a skilled non-linear thinker and can break down projects into manageable tasks to be completed on time.
%
Implement 
Creating and teaching companies and individuals to build powerful brands that connect with their audiences is my jam. Making sure every brand touchpoint is on message is my primary goal.
I have strong presentation skills for pitches and proposals utilizing powerful digital software like CRM’s, webpages, slideshows, and more.
%
Optimize
Since marketing strategies require maintenance and analytics, I’m able to balance professionalism with approachability, relatability, and FUN so clients feel like their voices are being heard and their goals are being reached.
No one wants to work with/for someone that doesn’t understand them on their own level.
I’ve worked on some pretty cool projects
brand identities designed
websites developed
marketing campaigns built
~$ of annual budget managed
See work examples below
Software + Technical Proficiencies
- Wordpress + Divi 95%
- On-brand copywriting 92%
- Adobe InDesign 99%
- Adobe Illustrator 93%
- Adobe Photoshop 95%
- Photography 87%
- Videography 62%
- Adobe Premiere + AfterEffects 74%
Design + Web
Video
Skills
Experience
Education
Contact
Download a Printable resume
Owner + Creative Director (Self-Employed)
Nov 2016 – Present (5 yrs 7 mos)
Filament Branding is the creative branding and digital marketing agency I built from the ground up. I work with small to mid-sized businesses (SMB) to create targeted marketing strategies that increase online awareness, optimize client acquisition through automation/funnels, and execute a powerful visual design across all media channels, with the goal of building a memorable brand experience that’s deeply aligned with the company’s mission and values.
I design, develop, execute, and then work with clients in an ongoing coaching capacity to maintain and optimize their systems including conversion-focused brand messaging, sales-generating websites, landing pages, copywriting, social media channels, email marketing platforms, CRMs, PR and media opportunities, video editing and production, and digital courses and memberships. These strategies are all designed with the goal to nurture leads and maintain a more human-to-human approach so the audience feel seen, understood, and connected to the brand through every step of the customer journey.
This involves working with over fifty (50) remote clients, as well as leading a 100% remote team of independent contractors for projects including social media content repurposing, paid advertising strategy and implementation, etc.
Senior Branding + Creative Director
May 2013 – Jun 2018 (5 yrs 2 mos)
I worked closely with Business Unit managers and Product Managers to maintain a consistent and powerful messaging across all platforms of media including webpage layout and design, printed and digital advertisements, technical documentation, sales literature, app development, photography, illustration, videography, and event management.
- Managed Annual Budget of ~$615,000
Responsible for planning and executing budgeted items including: (1) print and digital advertising, (2) industry trade shows, hospitality, and networking events, (3) customer training conferences, and misc. marketing expenses like event apps, registration software, email marketing systems, website domains, landing pages, etc. These actions accounted for over 75% of total BU revenue, with the other ~25% coming from strategies within the sales team.
- Website Design / Content Management
Content management for ABB includes updating and maintaining website pages, image banks, document libraries, etc. I have taken the ABB Upstream portion of the site and updated the design to meet the new branding guidelines. This includes creating approximately 50 completely new pages to replace the old, outdated pages in the old CMS. - Advertising and Documentation
ABB’s branding guidelines are extremely strict. Each advertisement (printed or digital), data sheet, manual, promotional item, animated graphic, etc. must meet the requirements down to the millimeter. All advertisements are tracked and maintained through our lead generation systems to provide customers with the support they need. - Event Graphics
In addition to literature, examples of items created include trade show booth graphics, banner stands, outdoor signage, hanging signage, directional signage, etc. This process includes design, pre-production, printer coordination, shipping/delivery, assembly/disassembly and safe storage and handling of materials. - Event Management
Having a small marketing team has given many opportunities for expanding into corporate event planning. Along with the rest of the team, I have helped organize and execute multiple events from small industry trade shows to full training conferences with over 400 customers hosted by ABB.
In addition to the above marketing duties, I also supervised and coached our in-house team (3 members) of social media and video production contractors and interns to ensure proper brand representation.
Art Director
Dec 2012 – May 2013 (6 mos)
Design of the bi-monthly Tulsa Pets magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.
Graphic Designer
May 2012 – May 2013 (1 yr 1 mo)
TulsaPeople
Design and production of advertising for TulsaPeople. This involves the actual design of ads, some that must follow individual company branding structure and others that gave full creative freedom, as well working with account executives and advertising management to help identify each customers’ unique needs.
Intermission
Design of the monthly magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.
Graphic Design Intern
Jan 2012 – May 2012 (5 mos)
TulsaPeople
Design and production of advertising for TulsaPeople. This involves the actual design of ads, some that must follow individual company branding structure and others that gave full creative freedom, as well working with account executives and advertising management to help identify each customers’ unique needs.
Intermission
Design of the monthly magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.
Design + Web
Video
Skills
Experience
Education
Contact
Bachelor of Science in Business Administration
Marketing Major with Minors in Management & Human Resource Management
2014 – 2016
Associate in Applied Sciences in Graphic Design Technology
2010 – 2012
Portfolio of work
“I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”
– Megan Naasz, Allay Accounting
Portfolio of work
“I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”
– Megan Naasz, Allay Accounting
Client Example: The Efficient/Creative
View client website
Client Example: Larkin Life Coaching
View client website
Client Example: Whozits and Whatzits
View client website
“This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”
– Tammy Scott, The Createry
“This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”
– Tammy Scott, The Createry
Client Example: Counted Confections
View client website
Client Example: New Path Health
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– Allison Greco, Continuous Improvement International
– Allison Greco, Continuous Improvement International
Client Example: Karey Kapell
View client website
Design + Web
Video
Skills
Experience
Education
Contact
Video Production + Editing
These videos were produced, and edited by me at ABB in 2016. These showcase my proficiency level in Adobe Premiere and Adobe After Effects, as well as my ability to produce and direct for the videography process from start to finish.
Wanna’ get in touch?
I want to make sure it’s a perfect fit for everyone, so please don’t hesitate to reach out with any questions! I look forward to hearing back from you. Thanks again for your time!
brooke@brooke-logan.com
Phone
(918) 906-3693