Resume + Portfolio

I’m truly honored that you’re interested in working together!

If you’re looking for a Creative Director at
who has tons of experience creating and leading teams for both corporate and individual brands for over 10 years, I’m your girl.

Design + Web

Video

Skills

Experience

Education

Contact

Relevant Skills

I currently work with very small businesses (mostly solopreneurs) in the online space. They’re service providers like consultants, coaches, course creators, etc. who want to use the internet to bring in new ideal clients on auto-pilot while still maintaining alignment with their personal values.

I help them create brand identities, online marketing strategies such as social media content, inbound strategies, sales skills, automated websites with systems integrations, email marketing, copywriting, and more.

%

Strategize

I’m great at communicating in an efficient manner, with a focus on listening to understand versus listening to respond.

I’m a creative person all around, but my strength lies in my ability to reverse engineer projects to completion. I’m a skilled non-linear thinker and can break down projects into manageable tasks to be completed on time.

%

Implement

Creating and teaching companies and individuals to build powerful brands that connect with their audiences is my jam. Making sure every brand touchpoint is on message is my primary goal.

I have strong presentation skills for pitches and proposals utilizing powerful digital software like CRM’s, webpages, slideshows, and more.

%

Optimize

Since marketing strategies require maintenance and analytics, I’m able to balance professionalism with approachability, relatability, and FUN so clients feel like their voices are being heard and their goals are being reached.

No one wants to work with/for someone that doesn’t understand them on their own level.

I’ve worked on some pretty cool projects

brand identities designed

websites developed 

marketing campaigns built

~$ of budgets managed

See work examples below

Software + Technical Proficiencies
  • Wordpress + Divi 95% 95%
  • On-brand copywriting 92% 92%
  • Adobe InDesign 99% 99%
  • Adobe Illustrator 93% 93%
  • Adobe Photoshop 95% 95%
  • Photography 87% 87%
  • Videography 62% 62%
  • Adobe Premiere + AfterEffects 74% 74%

Design + Web

Video

Skills

Experience

Education

Contact

Download a Printable resume

Brand Strategist & Founder

Nov 2016 – Present (5 yrs 7 mos)

I help entrepreneurs with service-based businesses turn their personality into their greatest strength so they can attract their ideal clients on auto-pilot. Through my signature program, Brand Boldly, my clients gain clarity around their brand. We focus on these 5 essential pieces:

1. Making INTENTIONAL decisions to achieve your desired outcome (time freedom, location freedom, financial goals, etc.) – NEVER just doing what you think you “should” be doing.

2. Infusing your PASSION into your brand. You have to stand for (or against) something if you want to stand out.

3. Using your PERSONALITY to attract your ideal clients. YOU are your brand – not your service offering. You are your differentiator. You are your unique selling proposition. You are what your clients can’t get anywhere else.

4. Focusing on PROFITABILITY through charging premium prices (and deserving every penny of it) by serving at the highest level and over-delivering on your promises to create undeniable value for your clients.

5. Tying it together ATTRACTIVELY. Sometimes the hardest part is translating all of YOU into a website, logo, and social media cover image, right? Right. So I’ll do it for you. That way every piece of your brand – from logos to landing pages – look, feel, and sound exactly like YOU.

Senior Branding + Communications Specialist

May 2013 – Jun 2018 (5 yrs 2 mos)

Overview
Marketing works closely with Business Unit managers to maintain a consistent and powerful message across all platforms of media including webpage layout and design, printed and digital advertisements, technical documentation, sales literature, app development, photography, illustration, videography, and event management.

Marketing and Strategy
Our marketing team collaborates extensively with the sales and technical support teams to create new collateral materials and advertisements that will both actively engage and offer meaningful content to our customers.

Advertising and Documentation
ABB’s branding guidelines are extremely strict. Each advertisement (printed or digital), data sheet, manual, promotional item, animated graphic, etc. must meet the requirements down to the millimeter. All advertisements are tracked and maintained through our lead generation systems to provide customers with the support they need.

Event Graphics
In addition to literature, examples of items created include trade show booth graphics, banner stands, outdoor signage, hanging signage, directional signage, etc. This process includes design, pre-production, printer coordination, shipping/delivery, assembly/disassembly and safe storage and handling of materials.

Event Management
Having a small marketing team has given many opportunities for expanding into corporate event planning. Along with the rest of the team, I have helped organize and execute multiple events from small industry trade shows to full training conferences with over 400 customers hosted by ABB.

Website Design / Content Management
Content management for ABB includes updating and maintaining website pages, image banks, document libraries, etc. I have taken the ABB Upstream portion of the site and updated the design to meet the new branding guidelines. This includes creating approximately 50 completely new pages to replace the old, outdated pages in the old CMS.

Art Director

Dec 2012 – May 2013 (6 mos)

Design of the bi-monthly Tulsa Pets magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.

Graphic Designer

May 2012 – May 2013 (1 yr 1 mo)

TulsaPeople
Design and production of advertising for TulsaPeople. This involves the actual design of ads, some that must follow individual company branding structure and others that gave full creative freedom, as well working with account executives and advertising management to help identify each customers’ unique needs.

Intermission
Design of the monthly magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.

Graphic Design Intern

Jan 2012 – May 2012 (5 mos)

TulsaPeople
Design and production of advertising for TulsaPeople. This involves the actual design of ads, some that must follow individual company branding structure and others that gave full creative freedom, as well working with account executives and advertising management to help identify each customers’ unique needs.

Intermission
Design of the monthly magazine including editorial layout, advertising design and placement, and print production. The design of advertising also involves working closely with account managers to produce effective campaigns that reflect the customers’ business goals.

Design + Web

Video

Skills

Experience

Education

Contact

Bachelor of Science in Business Administration
Marketing Major with Minors in Management & Human Resource Management

2014 – 2016

Associate in Applied Sciences in Graphic Design Technology

2010 – 2012

Portfolio of work

I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”

– Megan Naasz, Allay Accounting

Portfolio of work

I loved working with Brooke! She did an amazing job of really getting into what it was that I needed and wanted and asked me the tough questions that really made me think (THANK YOU!). She was able to help me with brand clarity and direction AND building a website, which was so awesome and time saving. She is so easy to talk to and professional and I would definitely work with her again.”

– Megan Naasz, Allay Accounting

Client Example: The Efficient/Creative

$
Logo update (she had an exisiting logo, but we refreshed it)
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides
$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
Note – Kate has made some updates herself to the homepage that do not reflect the original design. Please refer to the graphics (left) for design.
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency

View client website

Client Example: Larkin Life Coaching

$
Logo creation including primary, sub logos, favicons, etc.
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides
$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency.

View client website

Client Example: Whozits and Whatzits

$
Logo update (she had an exisiting logo, but we refreshed it)
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides
$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency

View client website

This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”

– Tammy Scott, The Createry

This process was so fun! I had been trying for so long to get my voice to sound like ME and Brooke totally nailed it. I love my website copy! It’s fun, funny, and gets people excited to learn more about working with me! It finally feels right and I’m so excited to show it off!”

– Tammy Scott, The Createry

Client Example: Counted Confections

$
Logo creation including primary, sub logos, favicons, etc.
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides
$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency

View client website

Client Example: New Path Health

$
Logo creation including primary, sub logos, favicons, etc.
$
Full website copywriting for all pages + templates created to match brand voice and message on all platforms
$
Brand identity creation including: brand style guide PDF, business cards, thank you notes, branded email signature, textures, patterns, + stock photos for website, custom web font selections, brand color palette, Facebook cover images, Facebook profile featured image, Pinterest templates, Instagram feed templates, Instagram story templates, PDF freebie template, webinar slides
$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency.

View client website

Brooke took my vision and created a masterpiece. She has a true talent for capturing my voice then translating it into a unique brand and messaging. She totally nailed it! I’m excited, and extremely proud, to share it with the world!”

– Allison Greco, Continuous Improvement International

Brooke took my vision and created a masterpiece. She has a true talent for capturing my voice then translating it into a unique brand and messaging. She totally nailed it! I’m excited, and extremely proud, to share it with the world!”

– Allison Greco, Continuous Improvement International

Client Example: Karey Kapell

$
Custom Divi website creation including: home, about, contact, blog, blog post templates, sales/offer page, freebie opt-in page, thank you page, social media links page, privacy policy, terms and conditions, custom 404 error page
$
Website systems and automations: integration with CRM and email marketing systems as well as online booking platforms to optimize efficiency

View client website

Design + Web

Video

Skills

Experience

Education

Contact

Video Production + Editing

These videos were produced, and edited by me at ABB in 2016. These showcase my proficiency level in Adobe Premiere and Adobe After Effects, as well as my ability to produce and direct for the videography process from start to finish.

Wanna’ get in touch?

I want to make sure it’s a perfect fit for everyone, so please don’t hesitate to reach out with any questions! I look forward to hearing back from you. Thanks again for your time!

Email

brooke@brooke-logan.com

Phone

(918) 906-3693